BDA - Business Development, the Asian Perspective

What is MarketForce™?

We love hearing from our clients and prospects; and they tell us that they want better marketing data, sales intelligence and more marketing support to help them achieve their goals. Having taken all this feedback on-board, we have come up with a 'bang-for-your-buck' solution called MarketForce™.

MarketForce™ is a metrics-based sales and marketing strategy leveraging on BDA’s professional expertise in sales intelligence, database marketing and management as well as resource tools which include partner databases, a research and database department, a project management office as well as BDA’s Call Centre.

Clients share their key objectives and a dedicated team is assigned to achieve these goals. Think of it as your very own complimentary marketing arm with an abundance of resources available.

The MarketForce™ team not only focuses on tasks like (targeted) database building and management, MarketForce™ can also drive campaigns like lead nurturing, lead generation, sales intelligence gathering and event marketing.

Why MarketForce™?

We are glad you asked.  Here are some reasons why our clients go MarketForce™:

  • Own a high-integrity targeted prospect database for demand generation campaigns and future data analytics and predictive modelling initiatives for an even more targeted marketing approach
  • Save on recurring data rental expenses
  • Save on annual subscriptions of business databases which do not provide you with valuable contact information like email addresses
  • Invest savings on a customised database professional marketing services instead for a greater return-on-investment (ROI)
  • Leave the database management to the experts and save countless hours of laborious work to a team of experienced professionals
  • Understand your target market and their environment for high precision targeting
  • Understand your prospect’s interest in obtaining more information and interest in a discovery session
  • Generate qualified leads
  • Add more opportunities to the sales funnel Close the gap between Sales & Marketing departments
 
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