Marketing isn't rocket science but neither is it like reciting your ABCs. If done right, the results can be a real joy to behold as you achieve your objectives, look and feel good about it, receive many 'congratulations' and 'thank yous' as well as a pat on your back (maybe several times). It used to be easier in the past where a mass-blast would generate many leads but that doesn't mean that the good times are gone.
Tougher times require Smarter ways (and of course the persistence of your salesforce).
Database Marketing relies on the use of a good reliable database (whether it is yours or someone else's or a combination of both) with proper segmentation for more precise targeting so you can send out the right message to the right audience. Further understanding your prospects and clients through surveys and other sales intelligence gathering methods will help this cause and results will show in your sales and marketing efforts.
It isn't new that an integrated marketing approach with multi-touch points is proven to work better but what matters most is the combination of all these things, with the data and the analysis of findings that really sets it apart from other campaigns. Should you feel that this is something that you would like your world to be like then we would be more than happy to see how we may help you.
Intergrated Marketing . Direct Mail . eMarketing . Telemarketing . Data Analysis
BDA Services - Database Marketing